With the near ubiquitous use of social media, sales opportunities for anyone looking to move or offload a property are simply a matter of time and effort. In order to kick off your home sale with a bang, here are 5 tips to help you sell your house on social media in San Antonio.
Reformat Your Listing
When it comes to posting anything on social media, you want to make sure not to be too wordy.
Taking your existing listing and copying it over to your social media platforms of choice could easily be a recipe for disaster. In order to prevent anyone who sees your post from feeling they are being assaulted by an overwhelming amount of text and details, chop it down to a more digestible paragraph.
The key here is to highlight the important strengths of the property and neighborhood to generate interest and drive potential buyers into open houses and showings.
Dress It Up
Having some nice words to inform people of what is on offer is a wonderful start, but you need an outstanding set of photos to really tie the whole post together.
This is where getting a professional photographer involved can take your listing and make it an undeniable success.
Stage your property to show as much available living space as possible while not making it feel empty. Do your best to include photos that help provide more context for the strengths you mention in your new listing text, and you’ll have a spectacular complete listing ready for delivery.
Cast a Wide Net
Once you feel the text and photos for your post are top-notch, it’s time to send it off into the world and see who bites.
Sharing it with all of your connections is a start, but you want to have as many people see your listing as possible. To accomplish this, share your post in local groups that allow real estate listings, and see if you can gently encourage your friends and family to share the post with their connections as well.
It’s also worth looking into a small ad buy through a major social media platform. If the price is right, and you’re able to target specific zip codes, this could give a massive boost to your listing’s visibility.
The more people that see your post, the more likely you are to sell your house quickly.
Adapt to Feedback
As your post exists out in the wild, you’re likely to hear from interested parties.
Their responses will help you mold your post further by reading their thoughts and feelings on the listing. It can be easy for a private individual to take any criticism or negative feedback on their listing personally, but you have to do your best to remain professional in order to make the best of any situation.
See every response to your listing as an opportunity to better refine it and target the dream buyer.
Call in the Cavalry
The last missing bit is to make sure you have a qualified and experienced real estate professional coordinating your home sale.
Any worthwhile agent comes equipped with professional connections that will aid you from beginning to end. Whether a mortgage lender, fellow agent with an interested buyer, photographer, or interior decorator, your agent will know who to bring in to make your home the talk of the town.
Additionally, agents are well aware of the marketing power of social media, so they will have more ways of sharing your listing through either their personal business account or even their agency account.